Target Audience

The target audience of my groups film will be children, the target audience of a film is who the film is marketed at. The opening sequence appeals to children because it is easy to understand and has a very simple plot, it is fun, has a simple script and has visual jokes which appeal to children. The film also will have a BBFC rating no higher than PG so that the target audience can watch it in the first place. The opening sequence is for children of the ages 6-12 year olds as it has humor in it that really young children may not understand. The opening sequence also has a fight scene and some parents with really young children may not want their children to watch the fight scene. The film I am helping to make also has the target audience of girls and boys as it is not made to appeal to one specific gender.

The opening sequence of are film isn't just made to cater that target audience but also the film has a wider target market. The target market of the children's film is not just children but their parents too, as the parents may have to watch the film with their children, this is done by having jokes for the adults and also making the plot line strong so the film is entertaining for adults as well. The opening sequence also caters for older children as the jokes in the opening sequence could make them laugh as well as younger children.